“Politics has become a really nasty, vicious, negative business and I think it’s disgusting and I think it’s dishonest.” -Newt Gingrich in an interview with ABC News in Iowa, December 30, 2011.
“Often we search hard for words to define our opponents. Sometimes we are hesitant to use contrast. Remember that creating a difference helps you. These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, their record, proposals and their party:
abuse of power
anti- (issue): flag, family, child, jobs
“compassion” is not enough
punish (poor …)
-From Newt Gingrich’s 1990 GOPAC pamphlet, Language: A Key Mechanism of Control.